USMx: LDT400x – Week 3 Develop a Kirkpatrick Level 2 AssessmenT

Find enclosed the assessment for the first lesson of my course ‘Green Light – SEO Optimize WordPress Posts with Yoast SEO’. 

I will be using Canvas LMS for my final project.

• Assessment/Quiz link in Canvas: https://canvas.instructure.com/courses/7691242/quizzes/15510143/take
  • Login Username: GrifflLDT 400x
  • Password: ).,b,v,kwsdF98B
• Portfolio Link: https://griffl.org/portfolio-udsm/

Learning Outcomes / Objectives

In this knowledge check about ‘Focus Keywords’ for the first Lesson of our SEO training, you can test your ability to

Discard wrong keywords and choose good ones
Determine the right focus keyword (long- or short-tail) for your blog post
Place the focus keyword in recommended areas of your post to improve your SEO score

There are 15 questions for a total of 15 points, including multiple-choice, matching, insert-the-blank, essay and true/false questions. There is no time limit, and the quiz can be repeated without restrictions. For the complete score, a manual review is required for two questions.

LEarning Objectives

• Understand what SEO is and how it works
• Identify the importance of SEO for web authors
• Learn how to choose the right focus keyword for the content

Learning Materials

The learning materials can be found on the course https://canvas.instructure.com/courses/7691242

Assessment

Two-part assessment. As my course has specific requirements, namely a WordPress instance with the Yoast SEO plugin installed, the main assessment will be done in a testing environment and using the built-in algorithm with a traffic light system to evaluate directly the quality of the student`s input. The linked assessment quiz focuses on SEO knowledge and how to determine and use a focus keyword in a blog post.

Notes

1. Accessing the quiz link requires logging in on Canvas.
   • Login Username: GrifflLDT 400x
   • Password: ).,b,v,kwsdF98B
2. This assessment includes 15 multiple-choice, matching, essay, insert-the-blank and true/false questions. There are two parts. The first 12 questions are about the used terminology and SEO in general, whereas the last 3 questions are about practical decisions on SEO optimizing blog posts. As mentioned above in the assessment section, the practical part will be done with task assessment; this explains that there are only 3 practical questions.