Project Presentation
In the course Green Light – How to SEO optimize your blog posts, students will create an SEO-optimized blog post to demonstrate their knowledge of search engine optimization (SEO).
This presentation is an abstract of the entire course to guide peer reviewers.
Please use this direct link in case the video player does not load: https://youtu.be/Nrjj_o4z7tM
1 | Project Context
- Background of the course: Content teams are working on excellent content, but are not familiar with Search Engine Optimization (SEO). In consequence, editorial workflows are slowed down and resources are wasted, e.g. by forcing senior editors or external SEO service providers to rework all content pieces before release.
- Learning Gap: Authors and content teams are not familiar with Search Engine Optimization (SEO). This is causing editorial workflows to be slowed down and resources to be wasted.
- Purpose of the course: The course can address these learning gaps by providing basic information on SEO, offering practical exercises and assignments, and providing guidance on how to apply SEO to specific content. By bridging the learning gap in SEO, the course can help content teams create content that is more visible, engaging, and effective.
2 | Learner Requirements
- Information about the audience
- Audience profile (age group): The course is for adult learners of all age groups. They have experience in writing content.
- Technology experience: The learners need basic knowledge of text processing tools. Preferably they have some experience in online text editors or CMS such as WordPress or other publication platforms.
- Are they new to this topic? Learners are new to SEO and have no or little practical experience with the topic.
- Learning environment (where will they access the course – office, home, public places): The course is online and can be accessed from everywhere with an internet connection. PC/laptop is recommended, but not mandatory.
3 | Course Content and Objectives Alignment
- Overview of modules: Getting started, 3 learning modules, end of course survey
- 1. What is SEO and how to choose the focus keyword
- 2. Write SEO-optimized titles, meta descriptions and body content
- 3. Inbound and outbound links
- Terminal objectives: Students create SEO-optimized content
- Enabling objectives:
- Choose the right focus keyword for content
- Apply the keyword according to best practices
- Write an SEO title, meta description, headings and body content that will help content rank well in search engines
- Use inbound and outbound links effectively to improve content’s SEO
- Objectives are measurable and align with assessments: The objectives are clearly measurable and the course was specifically designed to align objectives, assignments and course content.
- Learner Engagement: Learners are engaged by crafting a SEO-optimized blog post throughout the course. In addition, there are knowledge checks, discussions and a question board.
4 | Summary of course evaluation
The course was thoroughly evaluated and improved using the OSCQR Course Design Review method. I modified the review document alongside my changes.
Some of the improvements made were:
- Optimizing the Syllabus (e.g. Requirements, Requisites, Schedule)
- Adding a course information page that breaks down the syllabus in a more digestible format
- Adding PDF versions of the syllabus for download
- Audience profile and technical requirements specified in greater detail
- Accessibility standards were improved, e.g. the provided PDF
- Instructions for all activities were improved
- Alt-tags of media were improved
5 | Direct link to course on LMS for peer review and feedback
- Course Link: https://canvas.instructure.com/courses/7691242
- Student Login:
- Username: GrifflLDT 400x
- Password: ).,b,v,kwsdF98B