This course opening presentation contains an overview of the course content and a short presentation of each module. In addition, it highlights the various future interactions with the course, e.g. knowledge checks, assignments and graded discussions.
The opening presentation of lesson 1 gives a short overview of the upcoming lesson and puts it into context of the following lesson 2.
The presentations were created with gamma and then recorded with screencastify. Captions are added and a transcript is available for download.
Green Light – How to SEO Optimize Your Blog Posts
Welcome to the online course on SEO for web authors. In this course, you will learn the ins and outs of search engine optimization and how to create blog posts that rank high in search results.
Learning Objectives
Enhance your content creation skills with our course on SEO optimization. By the end of this program, participants will
- learn how to choose the optimal focus keyword
- craft SEO-friendly titles and meta descriptions
- leverage internal and external links to optimize content for search engines.
SEO Course Lesson 1: SEO and Focus Keyword Overview
Lesson 1 – Opening Presentation
In this first lesson, we will explore the basics of Search Engine Optimization (SEO), focus keywords and why it is important for your website.
Lesson 1 Objectives
In this lesson, you will learn:
- Understand what SEO is and how it works
- Identify the importance of SEO for web authors
- Choose the right focus keyword for your content
Additional Materials & Access Information
- Username: GrifflLDT 400x
- Password: ).,b,v,kwsdF98B
- Course Overview on Canvas: https://canvas.instructure.com/courses/7691242/pages/presentation-of-the-course?module_item_id=93982252
- Opening Course Presentation Video: https://youtu.be/6yMJAQZ_YYc?si=aZjJRkSpTPjDCcTh
- Opening Course Presentation: https://gamma.app/public/Green-Light-How-to-SEO-Optimize-Your-Blog-Posts-r3egu5p3418ddb9
- Opening Presentation Lesson 1: https://youtu.be/DpmfSQZeDfQ?si=mQJrgXhkmjdhnq0z
Transcript 1
welcome to the first day of our SEO online training on canvas my name is Herbert and I'm excited to kick off this journey with all of you in this opening presentation we cover some critical elements that will set the stage for the rest of the course first and foremost let's start with understanding what SEO is and why it is important SEO stands for search engine optimization it is the process of optimizing a website to rank higher in search engine results pages the goal of SEO is to increase visibility Drive organic traffic and ultimately improve the website's performance with SEO techniques we can improve various aspects of a website such as its contents structure and Technical aspects to make it more attractive now that we understand the basic concept of SEO and its significance let's move on to the three models of our course first let's start with an overview of what you can expect from this course and what you'll learn our learning objectives include learn how to choose the optimal Focus keyword craft SEO friendly titles and meta descriptions and leverage internal and external links to optimize content for search enginesthe course consists of three modules first understanding SEO and keywords account writing SEO titles and descriptions and using internal and external linksmodule 1 focuses on choosing the right Focus keyword for your content and why it is essential for Effective search engine optimization in module 2 you will learn how to effectively use your focus keyword in your content model 3 is all about building effective linksall modules include knowledge checks assignments and graded discussions this comprehensive approach allows you to evaluate your learning progresslet's take a glance at the training course on canvaso here's what the cost will look like let's get startedTranscript 2
0:00 Welcome to our SEO crash course!
0:03 In this first module, we break down the 0:05 nitty-gritty of optimizing your content 0:07 for improved search engine rankings. 0:10 Get ready to follow along and enhance your SEO game.
0:13 In this initial lesson, we will explore the 0:16 basics of search engine optimization, 0:18 focus keywords, and why they are crucial 0:21 for your website.
0:24 Throughout this lesson, you will learn to 0:26 understand what SEO is and how it works, 0:29 recognize the importance of SEO for web authors, and 0:32 select the right focus 0:35 keyword for your content.
0:38 During Lesson 1, we'll demystify the 0:41 focus keyword. Have you ever wondered about the 0:44 magic behind the focus keyword? In this 0:46 section, we'll unveil the essence of a 0:49 focus keyword and guide you through the 0:51 process of choosing the perfect one to 0:53 supercharge your content.
0:56 Once you've absorbed the wisdom from 0:59 our SEO and keyword lessons, it's time to 1:02 test your understanding of focus keywords. 1:04 Challenge yourself with our knowledge 1:08 check.
1:10 Apply your newfound SEO expertise by 1:13 crafting a blog post that 1:17 not only informs but also excels in 1:19 search engine rankings. Dive into the 1:22 assignment task to find detailed 1:25 instructions that will guide you to 1:27 success.
1:29 A concise rubric helps you understand 1:32 the rating criteria for this graded 1:34 assignment and keeps track of your 1:36 progress.
1:38 Join the conversation on maximizing the 1:41 full potential of your focus keyword. 1:43 Dive into an engaging discussion on how 1:46 to seamlessly integrate your focus 1:48 keyword throughout your content to enhance 1:51 your SEO prowess.
1:54 In Lesson 1, we lay the groundwork by 1:57 exploring the fundamental theory of 2:00 SEO and focus keywords. 2:02 Now, in Module 2, it's time to roll up our 2:06 sleeves and immerse ourselves in practical, easy-to-learn best practices. 2:09 Discover the art of harnessing your keywords to supercharge 2:14 your content and set the stage for 2:16 online success. 2:18 Prepare to embark on this thrilling 2:20 adventure with us in Lesson 2.